China International Alcoholic Drinks Expo 2024

Exhibition Introduction

China International Alcoholic Drinks Expo 2024, organized by the China Alcoholic Drinks Association, will be held from October 10-12, 2024, at the National Exhibition and Convention Center (Shanghai). The Expo will feature a wide range of products, covering “global famous wines” and the “entire industry chain,” providing consumers with a unique opportunity to explore world-renowned alcoholic beverages and understand the complete process from production to consumption. The Expo focuses on enhancing consumer experience, offering on-site tastings of various beverages including Baijiu, Huangjiu, domestic and imported wines, beer, cocktails, fruit wines, and spirits like brandy, whiskey, vodka, rum, gin, sake, and tequila. The event, with themes “Toast to China, Savor the World” in spring and “World Famous Wines, Shared Glory” in autumn, is recognized for its international perspective, market-oriented operation, and professional service. It also hosts various activities such as forums, tasting competitions, international cocktail contests, and advertising creativity competitions, aiming to integrate the Chinese alcohol industry with the global market. Renowned brands like Moutai, Wuliangye, Yanghe, Luzhou Laojiao, Fenjiu, and many others will participate, making the Expo a central hub for world-famous alcoholic products.

Range of Exhibition

Baijiu, beer, Huangjiu, brewing and cooking wines, imported wines, grape and fruit wines, alcohol production equipment and packaging materials.

Target Audience

Wine and spirits enthusiasts, beverage distributors, importers and exporters, retail buyers, hospitality professionals, sommeliers, bartenders, alcohol industry executives, marketing and branding experts, food and beverage consultants